Welcome to The Rugged Soul
At The Rugged Soul, we don’t chase trends — we craft timeless jackets for those who walk their own path. Our pieces are cut exclusively from breathable natural fabrics like hemp, linen and cotton, sewn in small batches, and built to outlast fleeting fashion. This is slow fashion for wild souls and everyday rebels.
New Drop!
Plaid Overshirts
This collection blends rugged charm with everyday comfort. Crafted from 100% cotton brushed fabric, each piece feels soft yet durable. The classic plaid patterns bring timeless style, while flat pockets and refined detailing add functionality. Perfect as a lightweight jacket or layered shirt for all seasons. Designed for those who appreciate effortless style with a touch of heritage.
Women's Highland Navy Overshirt
New Drop!
Corduroy Jackets
This collection combines classic workwear design with soft, lived-in comfort. Crafted from premium wide-wale mid-weight cotton corduroy, these jackets offer warmth, structure, and timeless texture. Each jacket balances rugged utility with refined ease.
Women's Sienna Trail Corduroy Jacket
Men's Sagebrush Corduroy Jacket
Women's Sandstone Corduroy Jacket
Men's Ochre Ridge Corduroy Jacket
New Drop!
Hemp Jackets
Tough, versatile and eco-conscious, and grown with little water and no soil depletion, hemp is one of the most eco-friendly fibres. Think of it as cotton’s tougher sibling — rugged, longer-lasting, and just as comfortable, with natural UV protection, antimicrobial properties, and excellent moisture absorption. Hemp has amazing thermoregulating properties, keeping you warm in cold weather and cool when it gets hot.
Men's Hemp Trucker - Mahogany Brown
Men's Hemp Trucker - Royal Blue
Women's Hemp Trucker - Dark Olive
Women's Hemp Trucker - Royal Blue
All Men's Jackets
Crafted for the journey — wherever it leads. Designed to last.
Men's Hemp Trucker - Mahogany Brown
Men's Cotton Canvas Jacket - Cedar Brown
Men's Cotton Canvas Jacket - Sandstone Beige
Men's Hemp Trucker - Royal Blue
Men's Cotton Twill Jacket - Midnight Navy
All Women's Jackets
Style meets purpose. Outerwear that works hard and looks effortless.
Women's Cotton Canvas Jacket - Olive Sage
Women's Cotton Canvas Jacket - Vanilla Cream
Women's Cotton Twill Jacket - Midnight Navy
Women's Cotton Canvas Jacket - Orchid Plum
Women's Cotton Twill Jacket - Crimson Rouge
Women's Cotton Canvas Jacket - Caramel Tan
Let customers speak for us
Got introduced to the site through an advertisement on Instagram and the jacket did not disappoint me, the product is definitely an up market product. I am surely coming for more collections. keep the collections coming !!!
The jacket feels sturdy and well built - note though that it has some heft to it and won't work if you are looking for a light option for everyday use. The fabric has great texture and personality and feels very stylish - unlike anything I have used before. Would highly recommend it for social outings and evenings in town. Love the brand story too.
Love this product! This is the first time I am trying a hemp jacket as I wanted to explore an eco-friendly option and must say, it has a unique natural vibe to it and feels comfortable and lightweight enough for everyday wear. I’ve already got compliments on it at work. I can see this becoming my go-to layer.
It’s extremely breathable, super stylish and the colour is same which makes it even more lovable to wear at any occasion!!!
Go for it guys’ 🦋
Super soft fabric, perfect fit, and great quality. Looks sharp even after multiple washes. Definitely a staple in my wardrobe now!
Absolutely love this shirt! The fabric quality is excellent and the Glacier Blue color is just perfect. Good fit for size M. Highly recommended!
Excellent fit and finish, the fabric is very comfortable to wear, looks & feels premium, and the color is amazing. Size L fits perfect (6 ft 77 kg).
Absolutely love this jacket, it exceeds my expectations in every way. The color is rich and classic, making it easy to pair with almost anything in my wardrobe. Whether I'm dressing up for a casual meeting or heading out for the weekend, this jacket fits the vibe perfectly.
The size fits just right—comfortable and roomy enough for layering, but still gives a clean, tailored look. The cotton twill material feels durable yet soft, and it has that perfect balance between structure and flexibility. You can tell it's made to last.
I also appreciate the thoughtful design—plenty of functional pockets and a nice inner lining that gives it a polished finish. I think this is the main differentiating factor between this jacket and the others.
Overall, this has quickly become my go-to jacket. Great fit, quality fabric, and timeless style. Highly recommend!
This shirt is light, the fabric feels soft against the skin , making it suitable for extended wear. The quality of the material and stitching quality is solid.
definitely recommended.
How are we different?
The Rugged Soul is more than just clothing - it's a calling. A sense of belonging to something rare. We make timeless, well-crafted outerwear that speaks to those who move with purpose.
We craft garments the slow way - carefully, intentionally, and in small batches, using natural fabrics and sturdy construction to create clothing that holds up to real life and wear better with age.
This isn't clothing that chases trends. From the city to rugged trails to wherever the road leads you, each layer is built to go the distance and carry the marks of your story.
Every piece reflects a quiet strength: bold in spirit, never in noise. It's clothing that doesn’t just look right - it feels right.
The Rugged Soul isn’t for everyone. And that’s exactly the point.
Wear the difference. Own your edge.
Blog posts
Field notes on fabric, function, and philosophy
The ₹2,500 GST Cliff: How India’s Apparel Tax Quietly Subsidises Fast Fashion
India’s apparel GST structure seems simple—but its impact runs deeper than pricing. This article explores how the ₹2,500 tax cliff quietly rewards fast fashion while penalising durable, responsibly made clothing that pays its real costs upfront.
Why do hemp clothes cost more?
The short answer is that bast fibre garments are priced closer to their true cost. This article breaks down the economics behind bast fibre clothing and walks through a cost decomposition of a hemp shirt & jacket, so consumers can understand exactly what they are paying for.
Microplastic pollution is one of the most insidious forms of environmental damage today—tiny, invisible, and everywhere. It’s a reminder that sustainability isn’t just about how our clothes are made, but what happens to them every time we use them.
DIY - Waterproofing Wax for Canvas Jackets
When you wax your own jacket, you’re not just making it waterproof — you’re becoming part of a tradition that values self-reliance, sustainability, and craft. When the skies turn grey and you still want to wear your favourite jacket, a bit of old-school craftsmanship can make all the difference.
